A little about NextAfter:
NextAfter is a non-agency. We’re also not a nonprofit.
But we very much are a cause-based organization. Our cause is to unleash the most generous generation in the history of the world. To do that we have constructed a new type of company that combines the perpetual learning of a marketing and fundraising Research Lab with the practical application of a Consultancy. NextAfter works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
What we did for them:
They came to us originally wanting to work on digital offer books, but instead we have done more print work than anything.
This specific project is a book that explains the processes they use for non profits to develop donors and grow online revenue. They had been creating a lot of these things on their own already, but wanted a fresh look and feel to the content they are producing. We created a geometric accent style and changed the fonts from what they had been using to allow for a cleaner look. We also developed new infographics for content they had only in text or already had a visual for. It made the book a lot easier to read and flow a bit better in the long run.