Jews For Jesus: Jesus Made Me Kosher Campaign
This project was really fun. The organization is trying to figure out ways to connect with millennials. After doing some research on new trends and what is reaching millennial users/seekers we decided to take the approach of a bold and ironic. Using bacon and non-kosher meat images paired with the messaging allowed us to communicate at the level that resonated with many of our target audience.
The logo was based on the style of a late 1800's old San Francisco style. They didn't want it to be too serious with the branding but wanted it to be thought provoking and eye catching.