While I was living in Tel Aviv there was a growing longboard skateboarding scene. A group of us wanted to start a longboarding club. So I started drawing sketches to create a logo for stickers/banners/shirts, the whole shabang! Essentially we wanted to start a brand that promoted what we loved to do and attract others to it.
Surf culture is pretty big in Tel Aviv and they have plenty of surf clubs. You can go almost anywhere on the beach and rent a surfboard. The whole concept behind this was stating the fact that longboarding is dangerous, and comes with this thought that you have to be fearless in order to thrust yourself down a winding hill at 95 mph.
In the end, I had left Israel and sadly so did my concept. Without a leader, the idea will perish.